Penilaian Daya Tarik Obyek Wisata Studi Kasus: 20 Obyek Wisata di Ponorogo, Indonesia

Authors

  • Rendy Bayu Aditya Universitas Gadjah Mada
  • Chrismonica Ayudiah

DOI:

https://doi.org/10.31764/jpe.v5i2.2615

Keywords:

Atraksi wisata, Obyek wisata, Penilaian daya tarik

Abstract

Artikel ini bertujuan untuk menilai daya tarik obyek wisata dan mengungkap manfaat-manfaat yang didapatkan dari penilaian daya tarik wisata. Riset yang dilaporkan melalui artikel ini mengambil contoh kasus 20 obyek wisata yang ada di Kabupaten Ponorogo. Metode yang digunakan adalah analisis multikriteria dengan penilaian sederhana biner. Terdapat 4 komponen daya tarik yang digunakan meliputi Atraksi, Aksesibilitas, Amenitas, dan Penyokong. Keempat komponen tersebut diturunkan ke dalam 12 atribut meliputi: (1) Rating atraksi; (2) Jarak dari pusat kota; (3) Kondisi jalan; (4) Transportasi umum; (5) Tempat parkir; (6) Akomodasi terdekat; (7) Tempat ibadah; (8) Warung makan / restoran; (9) Toilet; (10) Informasi / ulasan; (11) Penunjuk / penanda; (12) Peta. Hasil riset menunjukkan bahwa dari 20 obyek wisata yang diteliti, 10 obyek wisata masih masuk dalam kategori dengan daya tarik agak rendah, rendah, dan sangat rendah. Sisanya masuk dalam kategori daya tarik sedang, agak tinggi, tinggi, dan sangat tinggi. Selanjutnya, manfaat dari penilaian daya tarik tersebut antara lain: berhasil mengidentifikasi peringkat dan kategori daya tarik obyek sebagai dasar perumusan prioritas pengembangan serta mengidentifikasi kelemahan masing-masing atribut dari setiap obyek wisata yang dapat digunakan sebagai dasar perumusan program dan kegiatan yang tepat sasaran dan tepat guna.

References

G. I. Crouch, “Destination competitiveness: An analysis of determinant attributes,†J. Travel Res., vol. 50, no. 1, pp. 27–45, 2011.

E. Kastenholz, C. Eusébio, E. Figueiredo, and J. Lima, “Accessibility as competitive advantage of a tourism destination: The case of Lousã,†Adv. Cult. Tour. Hosp. Res., vol. 6, pp. 369–385, 2012.

M. Abreu-Novais, L. Ruhanen, and C. Arcodia, “Destination competitiveness: what we know, what we know but shouldn’t and what we don’t know but should,†Current Issues in Tourism, vol. 19, no. 6. Routledge, pp. 492–512, 11-May-2016.

L. Dwyer, V. Dragićević, T. Armenski, T. MihaliÄ, and L. Knežević Cvelbar, “Achieving destination competitiveness: an importance–performance analysis of Serbia,†Curr. Issues Tour., vol. 19, no. 13, pp. 1309–1336, Nov. 2016.

L. Dwyer and C. Kim, “Destination competitiveness: Determinants and indicators,†Curr. Issues Tour., vol. 6, no. 5, pp. 369–414, 2003.

E. Ma, A. Hsiao, and J. (Jessica) Gao, “Destination attractiveness and travel intention: the case of Chinese and Indian students in Queensland, Australia,†Asia Pacific J. Tour. Res., vol. 23, no. 2, pp. 200–215, 2018.

Y. Reisinger, N. Michael, and J. P. Hayes, “Destination competitiveness from a tourist perspective: A case of the United Arab Emirates,†Int. J. Tour. Res., vol. 21, no. 2, pp. 259–279, 2019.

S. Formica and M. Uysal, “Destination attractiveness based on supply and demand evaluations: An analytical framework,†J. Travel Res., vol. 44, no. 4, pp. 418–430, 2006.

C. Y. Chen, P. Sok, and K. Sok, “Evaluating the competitiveness of the tourism industry in Cambodia: Self-assessment from professionals,†Asia Pacific J. Tour. Res., vol. 13, no. 1, pp. 41–66, Mar. 2008.

H. Yangzhou and J. R. B. Ritchie, “Measuring Destination Attractiveness: A Contextual Approach,†J. Travel Res., vol. 32, no. 2, pp. 25–34, 1993.

B. F. Reitsamer and A. Brunner-Sperdin, “Tourist destination perception and well-being: What makes a destination attractive?,†J. Vacat. Mark., vol. 23, no. 1, pp. 55–72, 2015.

G. Ariya, B. Wishitemi, and N. Sitati, “Tourism Destination Attractiveness as Perceived by Tourists Visiting Lake Nakuru National Park, Kenya,†Int. J. Res. Tour. Hosp., vol. 3, no. 4, pp. 1–13, 2017.

S. Chang and P. Stansbie, “Commitment theory: do behaviors enhance the perceived attractiveness of tourism destinations?,†Tour. Rev., vol. 73, no. 4, pp. 448–464, 2018.

C. F. Lee, “An investigation of factors determining industrial tourism attractiveness,†Tour. Hosp. Res., vol. 16, no. 2, pp. 184–197, 2016.

L. T. An, J. Markowski, M. Bartos, A. Rzenca, and P. Namiecinski, “An evaluation of destination attractiveness for nature-based tourism: Recommendations for the management of national parks in Vietnam,†Nat. Conserv., vol. 32, pp. 51–80, 2019.

C. F. Lee, W. M. Ou, and H. I. Huang, “A study of destination attractiveness through domestic visitors’ perspectives: The case of Taiwan’s hot springs tourism sector,†Asia Pacific J. Tour. Res., vol. 14, no. 1, pp. 17–38, 2009.

E. Azzopardi and R. Nash, “A framework for island destination competitiveness – perspectives from the island of Malta,†Curr. Issues Tour., vol. 19, no. 3, pp. 253–281, Feb. 2016.

C. F. Lee, H. I. Huang, and H. R. Yeh, “Developing an evaluation model for destination attractiveness: Sustainable forest recreation tourism in Taiwan,†J. Sustain. Tour., vol. 18, no. 6, pp. 811–828, 2010.

D. Kokt and J. Hattingh, “Local economic development, rural tourism and communities,†in The Routledge Handbook of Tourism Impacts, 2019.

L. Andrades-Caldito, M. Sánchez-Rivero, and J. I. Pulido-Fernández, “Tourism destination competitiveness from a demand point of view: An empirical analysis for andalusia,†Tour. Anal., vol. 19, no. 4, pp. 425–440, 2014.

J. Fletcher, A. Fyall, D. Gilbert, and S. Wanhill, Tourism: Principles and Practice 6th Edition. 2013.

M. García-Hernández, M. de la Calle-Vaquero, and C. Yubero, “Cultural heritage and urban tourism: Historic city centres under pressure,†Sustain., vol. 9, no. 8, 2017.

W. L. Chin, J. Haddock-Fraser, and M. P. Hampton, “Destination competitiveness: evidence from Bali,†Curr. Issues Tour., vol. 20, no. 12, pp. 1265–1289, Sep. 2017.

J. H. G. Jeuring and T. Haartsen, “The challenge of proximity: the (un)attractiveness of near-home tourism destinations,†Tour. Geogr., vol. 19, no. 1, pp. 118–141, 2017.

G. Tóth and L. Dávid, “Tourism and accessibility: An integrated approach,†Appl. Geogr., vol. 30, no. 4, pp. 666–677, Dec. 2010.

O. Bahar and M. Kozak, “Advancing destination competitiveness research: Comparison between tourists and service providers,†J. Travel Tour. Mark., vol. 22, no. 2, pp. 61–71, 2007.

L. Roberts and D. Hall, Rural Tourism and Recreation: Principles to Practice. CABI Publishing, 2001.

V. Eichhorn and D. Buhalis, “Chapter 3. Accessibility: A Key Objective for the Tourism Industry,†in Accessible Tourism, D. Buhalis and S. Darcy, Eds. Bristol, Blue Ridge Summit: Multilingual Matters, 2010, pp. 46–61.

S. Vengesayi, F. T. Mavondo, and Y. Reisinger, “Tourism destination attractiveness: Attractions, facilities, and people as predictors,†Tour. Anal., vol. 14, no. 5, pp. 621–636, 2009.

M. Schuckert, X. Liu, and R. Law, “Hospitality and Tourism Online Reviews: Recent Trends and Future Directions,†J. Travel Tour. Mark., vol. 32, no. 5, pp. 608–621, 2015.

R. Sainaghi and R. Baggio, “Complexity traits and dynamics of tourism destinations,†Tour. Manag., vol. 63, pp. 368–382, Dec. 2017.

T. F. Liao, “Binary,†in The Sage Encyclopedia of Social Science Research Methods, M. S. Lewis-Beck, A. Bryman, and T. F. Liao, Eds. SAGE Reference, 2004.

Jawa Timur, “Peraturan Daerah Provinsi Jawa Timur Nomor 6 Tahun 2017 Tentang Rencana Induk Pembangunan Kepariwisataan Provinsi Jawa Timur Tahun 2017– 2032,†2017.

Disbudparpora, “Potensi Pariwisata Kabupaten Ponorogo Tahun 2016,†2016. .

Disbudparpora, “Perkembangan Jumlah Wisatawan Tahun 2011-2015,†2016. .

S. A. Cohen, G. Prayag, and M. Moital, “Consumer behaviour in tourism: Concepts, influences and opportunities,†Current Issues in Tourism, vol. 17, no. 10. Routledge, pp. 872–909, 26-Nov-2014.

S. Vada, C. Prentice, N. Scott, and A. Hsiao, “Positive psychology and tourist well-being: A systematic literature review,†Tour. Manag. Perspect., vol. 33, no. December 2019, p. 100631, 2020.

Downloads

Published

2020-10-20

Issue

Section

Articles