Makna Gramatikal pada Slogan Detergen Daia: Kajian Semantik (Gramatical Meaning of Slogan Daia’s Detergent: Semantic Study)

Abstract

Abstract: The research entitled "Grammatical Meaning of Daia's Detergent Slogan: Semantic Study" was conducted to describe the analysis of the grammatical meaning of Daia's detergent slogan with a semantic approach. This research use desciptive qualitative approach. The data in this study from ebooks, books, and journals were used as sources of written data. The main data source is the Daia detergent slogan which is found on the outer cover of the Daia detergent packaging. Data collection techniques used listening techniques, note-taking techniques, and library techniques. The results of the discussion of this study there are seven data slogans for Daia detergent. From each of these slogans there are grammatical analysis results in the form of meaning analysis, word class, grammatical meaning, grammatical function, and meaning of semantic roles.  Abstrak: Penelitian berjudul “Makna Gramatikal Pada Slogan Detergen Daia: Kajian Semantik†dilakukan untuk mendeskripsikan analisis makna gramatikal pada slogan detergen Daia dengan pendekatan semantik. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dalam penelitian ini dari ebook, buku, dan jurnal digunakan sebagai sumber data tertulis. Sumber data utama yaitu slogan detergen Daia yang terdapat di sampul luar kemasan detergen Daia. Teknik pengumpulan data menggunakan teknik simak, teknik catat, dan teknik pustaka. Hasil dari pembahasan penelitian ini terdapat tujuh data slogan detergen Daia. Dari masing-masing slogan tersebut terdapat hasil analisis gramatikal berupa analisis makna, kelas kata, arti gramatik, fungsi gramatik, dan arti peran semantis. 

Abstract: The research entitled "Grammatical Meaning of Daia's Detergent Slogan: Semantic Study" was conducted to describe the analysis of the grammatical meaning of Daia's detergent slogan with a semantic approach. This research use desciptive qualitative approach. The data in this study from ebooks, books, and journals were used as sources of written data. The main data source is the Daia detergent slogan which is found on the outer cover of the Daia detergent packaging. Data collection techniques used listening techniques, note-taking techniques, and library techniques. The results of the discussion of this study there are seven data slogans for Daia detergent. From each of these slogans there are grammatical analysis results in the form of meaning analysis, word class, grammatical meaning, grammatical function, and meaning of semantic roles.

 

Abstrak:Penelitian berjudul “Makna Gramatikal Pada Slogan Detergen Daia: Kajian Semantik†dilakukan untuk mendeskripsikan analisis makna gramatikal pada slogan detergen Daia dengan pendekatan semantik. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dalam penelitian ini dari ebook, buku, dan jurnal digunakan sebagai sumber data tertulis. Sumber data utama yaitu slogan detergen Daia yang terdapat di sampul luar kemasan detergen Daia. Teknik pengumpulan data menggunakan teknik simak, teknik catat, dan teknik pustaka. Hasil dari pembahasan penelitian ini terdapat tujuh data slogan detergen Daia. Dari masing-masing slogan tersebut terdapat hasil analisis gramatikal berupa analisis makna, kelas kata, arti gramatik, fungsi gramatik, dan arti peran semantis.