INDUCTION OF TECHNOLOGY AS A MEANS OF IMPROVING BUSINESS COMPETITIVENESS IN CREATIVE INDUSTRY

Authors

  • Tri Atmojo Kusmayadi Universitas Sebelas Maret
  • Titin Sri Martini Universitas Sebelas Maret
  • Diari Indriati Universitas Sebelas Maret
  • Putranto Hadi Utomo Universitas Sebelas Maret
  • Bowo Winarno Universitas Sebelas Maret
  • Nugroho Arif Sudibyo Universitas Sebelas Maret

DOI:

https://doi.org/10.31764/jces.v4i4.5682

Keywords:

Industri Kreatif, Meubel, TIK, Website.

Abstract

Abstrak: Mitra dalam program kemitraan masyarakat ini merupakan UMKM yang bergerak dibidang industri kreatif. UMKM yang berlokasi di Kecamatan Ngemplak Kabupaten Boyolali ini, berfokus menghasilkan produk-produk berbasis meubel. Tujuan induksi teknologi ini untuk mendorong produktivitas dan kreativitas UMKM sehingga dapat dimanfaatkan untuk meningkatkan daya saing usaha. Secara khusus, penerapan induksi teknologi ini berbentuk implementasi website penjualan untuk memperluas pemasaran. Tahapan pelaksanaan kegiatan menggunakan metode 4P yaitu Pengamatan permasalahan mitra, Penerapan induksi teknologi, Pelatihan mitra dan Pendampingan mitra. Hasil yg diperoleh dari kegiatan ini adalah telah terbangunnya website dengan CMS WordPress dan berbasis bahasa pemrograman PHP untuk UMKM mitra. Selanjutnya diadakan pelatihan penggunaan website tersebut. Peserta antusias dalam mengikuti kegiatan yang telah dilakukan oleh tim pengabdi. Hal ini dapat dilihat pada saat kegiatan terjadi interaksi antara peserta dengan pemateri.

Abstract:  Partners in this community partnership program are MSMEs engaged in the creative industry. This UMKM, which is located in Ngemplak District, Boyolali Regency, focuses on producing furniture-based products. The purpose of this technology induction is to encourage the productivity and creativity of UMKM so that they can be used to increase business competitiveness. In particular, the application of this technology induction takes the form of implementing a sales website to expand marketing. The stages of implementing the activities using the 4P method are Observing partner problems, Application of technology induction, Partner training, and partner assistance. The results obtained from this activity are the construction of a website with a WordPress CMS and PHP-based programming language for partner MSMEs. Furthermore, training on the use of the website was held. Participants were enthusiastic in participating in the activities carried out by the service team. This can be seen when the activity occurs when there is an interaction between participants and presenters.

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Published

2021-10-03

Issue

Vol. 4 No. 4 (2021): Oktober

Section

Articles

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