KEWIRAUSAHAAN SOSIAL PENGGERAK PEMBERDAYAAN DAN KESEJAHTERAAN KELUARGA

Authors

  • Siti Amanah Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor
  • Yayuk Farida Baliwati Departemen Gizi Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor
  • Dewi Uswatun Khasanah Kemitraan Fakultas Ekologi Manusia, Institut Pertanian Bogor
  • Sri Apriwani Kemahasiswaan Fakultas Ekologi Manusia, Institut Pertanian Bogor
  • Dinah Nur Ramadhan Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor

DOI:

https://doi.org/10.31764/jmm.v7i1.12353

Keywords:

communication, development, family welfare empowerment, social entrepreneurship.

Abstract

Abstrak: Kewirausahaan sosial penggerak PKK menentukan keberhasilan organisasi kemasyarakatan. Sampai saat ini, potensi PKK dengan kewirausahaan sosial yang dimiliki dikembangkan secara optimal. Tujuan pengabdian kepada masyarakat ini adalah mengidentifikasi potensi kewirausahaan sosial PKK, menganalisis peningkatan kewirausahaan sosial penggerak PKK dan meningkatkan pengetahuan mengenai pola hidup bersih dan sehat (PHBS). Kegiatan dilaksanakan di Kelurahan Kampung Kajanan, Buleleng, Bali mulai Juni sampai Oktober 2022. Pelatihan terhadap 25 orang Penggerak PKK dilaksanakan untuk meningkatkan pengetahuan, sikap, dan kemampuan mengenai peran PKK dalam pembangunan, kewirausahaan sosial, PBHS, menu bergizi, beragam, seimbang, dan aman (B2SA). Data mengenai PKK, kewirausahaan sosial, komunikasi efektif, dan menu B2SA dikumpulkan melalui pelatihan, pendampingan, dan observasi. Monitoring dan evaluasi dilakukan melalui pendampingan secara offline dan online. Hasil evaluasi memperlihatkan bahwa pengetahuan peserta tentang kewirausahaan sosial meningkat sebesar 72% dan pengetahuan peserta tentang PHBS dan menu B2SA meningkat sebesar 32%. Komunikasi antara pengurus dan anggota PKK semakin efektif. Unsur kewirausahaan sosial Penggerak PKK yang meningkat adalah rela berkorban, tekun, ulet, dan relasi sosial yang harmonis.

 

Abstract: Social entrepreneurship is essential to support PKK program. To date, the PKK social entrepreneurship has not been considered as important for development. This paper aims to identify PKK social entrepreneurship potential, analyze the increase of the PKK social entrepreneurship, and knowledge about clean and healthy lifestyles (PHBS). The community services program was organized in Kampung Kajanan, Bali from June to October 2022. The training approach was applied to increase knowledge and attitude of PKK members on social entrepreneurship, PBHS, and nutritious, diverse, balanced, and safe menus (B2SA). Data was collected through pre-test and post-test, mentoring, and observation. The participants were 25 PKK members. Primary data was obtained from activities carried out during the program, including knowledge about PKK, social entrepreneurship, and the B2SA menu. The data were analyzed to see the intervention results. Monitoring and evaluation is carried out through consultation was conducted offline and online. The results show that there is an increase in knowledge about social entrepreneurship, the B2SA menu and communication. Social entrepreneurship of PKK is caring to others, responsible, and good social relations.

 

Author Biographies

Siti Amanah, Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor

Siti Amanah

Assciate Professor in Extension and Development Communication

Graduated as Ir from FAPERTA Univ Brawijaya (Cumlaude) in 1989, Master degree completed in 1997 from Western Sydney University, Doctorate degree completed in 2006 from IPB University. She is the Chairperson of Indonesia Association for Development Extension up to 2025, Chairperson of Rural Advisory Srvices in Southeast Asia, and Board Member of Global Forum for Rural Advisory Services (GFRAS) up to 2023. She has been acknowledged for her expertise in the field of extension and development communidation. 

Yayuk Farida Baliwati, Departemen Gizi Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor

Yayuk Farida Baliwati

Assciate Professor in Food Security, Food Ecology, and Nutrition. 

Graduated as Ir from Community Nutrition and Family Resources IPB University in 1985, Master degree completed in 1992 from IPB University, Doctorate degree completed in 2001 from IPB University. Until 2022 She is an Assessor at the Independent Accreditation Institute - Faculty of Health. She has been acknowledged for her expertise in the field of food security, food ecology and nutrition. 

Dewi Uswatun Khasanah, Kemitraan Fakultas Ekologi Manusia, Institut Pertanian Bogor

Dewi Uswatun Khasanah

Bachelor degree of Agroindustrial Technology IPB University in 2019. Since 2020 She is a Management Data Staff about cooperation and innovation of Faculty of Human Ecology, IPB University. Until 2022 she is active as a drafter patent member of IPB University and actively participates in lecturer's research.

Sri Apriwani, Kemahasiswaan Fakultas Ekologi Manusia, Institut Pertanian Bogor

Sri Apriwani

Bachelor degree of Fisheries and Marine Sciences IPB University in 2005. Since 2018 she is a Management Data Staff about academic and students affairs of Faculty of Human Ecology, IPB University. Until 2022 she is participates actively in research activities and lecturer service.

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Published

2023-02-01

Issue

Vol. 7 No. 1 (2023): Februari

Section

Articles

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