SOSIALISASI LITERASI KEUANGAN DAN INVESTASI BAGI GEN Z

Authors

  • Fajra Octrina Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom
  • Nora Amelda Rizal Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom
  • Astrie Krisnawati Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom
  • Ratih Hendayani Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Telkom

DOI:

https://doi.org/10.31764/jmm.v7i5.16751

Keywords:

Generation Z, Investment, Financial Literacy.

Abstract

Abstrak: Sebagai generasi internet, sudah seharusnya Generasi Z memiliki pengetahuan tentang literasi keuangan dan investasi, dengan begitu mereka akan mampu membuat keputusan keuangan yang baik. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mensosialisasikan literasi keuangan dan investasi bagi Generasi Z. Kegiatan dilakukan dengan metode sosialisasi, kemudian dilanjutkan dengan diskusi dan tanya jawab serta pengisian kuesiner. Peserta kegiatan merupakan siswa SMK di daerah Sumedang Jawa Barat, dengan jumlah peserta sebanyak 26 orang. Berdasarkan hasil kuesioner diperoleh hasil bahwa masih banyak siswa yang belum pernah mngetahui atau mencari tahu tentang literasi keuangan, dan investasi. Secara keseluruhan sosialisasi ini telah meningkatkan pengetahuan peserta dan 65.38% peserta merasa pengetahuanya sangat bertambah.

Abstract: As the internet generation, Generation Z should have knowledge about financial literacy and investment, so they will be able to make good financial decisions. This Community Service activity aims to socialize financial and investment literacy for Generation Z. The training is carried out using the socialization method, followed by discussion and question and answer as well as filling out a questionnaire. The activity participants were SMK students in the Sumedang area, with 26 participants. Based on the results of the questionnaire, it was found that there were still many students who had never known or found out about financial literacy and investment. Overall this socialization has increased the participants' knowledge and 65.38% of the participants felt that their knowledge had greatly increased.

 

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Published

2023-09-21

Issue

Vol. 7 No. 5 (2023): Oktober

Section

Articles

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