PELATIHAN BISNIS ONLINE MENGGUNAKAN APLIKASI SHOPEE
DOI:
https://doi.org/10.31764/jmm.v5i1.3760Keywords:
Business, Online, UMKM, ShopeeAbstract
Abstrak: Di tutupnya pasar seni Sukawati dan Guang dari dampak COVID-19 membuat para UMKM yang berasal dari Banjar Sakah, Desa Batuan Kaler tidak dapat berjualan, sehingga mengakibatkan perekonomian mereka menjadi menurun. Pada umumnya, mereka menggunakan cara konvensional dalam pemasaran produknya sehingga profit atau keuntungan yang dihasilkan tidak sebesar toko virtual (online). Dari permasalahan ini, Kepala Dusun (Kadus) bekerjasama dengan STIKI Indonesia dalam Programnya Aksi Stiki Peduli melakukan sosialisasi dan Pelatihan bisnis online menggunakan aplikasi shopee. Pelaksanaan PKM ini menggunakan metode parsitipatif, penyuluhan, pendampingan dan pelatihan di lokasi. Melalui pelatihan bisnis online yang menggunakan aplikasi shopee ini, diharapkan dapat membantu memasarkan produk mereka secara E-marketing pada masa Pandemi Covid-19 ini. Hasil dari Pelatihan yang sudah dilakukan menunjukkan perubahan dan peningkatan  yaitu: (1) 20% peserta berinisiatif mendaftarkan mereknya guna memperoleh legalitas, khususnya yang telah melakukan kegiatan usaha dalam kurun waktu diatas 5 tahun; (2) 20% peserta yang belum memiliki merek mulai membuat merek untuk digunakan dalam kegiatan usaha; (3) 60% dari 80% peserta yang telah memiliki merek, memutuskan untuk mengganti merek yang telah digunakan agar lebih “menjualâ€; dan (4) 50% peserta telah menerapkan iklan berbayar di shopee dan sisanya masih menerapkan iklan kata kunci secara gratis.
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Abstract: The closure of the Sukawati and Guang art markets from the impact of COVID-19 made SMEs from Banjar Sakah, Batuan Kaler Village unable to sell, which resulted in a decline in their economy. In general, they use conventional methods in marketing their products so that the profit generated is not as big as a virtual shop (online). From this problem, the Head of Hamlet (Kadus) collaborates with STIKI Indonesia in its Stiki Cares Action Program to conduct socialization and online business training using the shopee application. The implementation of this PKM uses participatory methods, counseling, mentoring and on-site training. Through online business training using the Shopee application, it is hoped that it can help market their products by means of E-marketing during the Covid-19 Pandemic. The results of the training that have been carried out show changes and improvements, namely: (1) 20% of participants took the initiative to register their trademarks in order to obtain legality, especially those who have carried out business activities for a period of more than 5 years; (2) 20% of participants who do not have a brand have started making a brand to be used in business activities; (3) 60% of the 80% participants who already own a brand, decide to change the brand that has been used to make it more “sellingâ€; and (4) 50% of participants have implemented paid advertising on shopee and the rest are still implementing free keyword ads.
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