PENINGKATAN PEMASARAN PRODUK MELALUI PELATIHAN DISAIN KEMASAN DAN PROMOSI MULTIMEDIA KERIPIK TEMPE DESA KUAMANG GADING KOTA JAMBI

Authors

  • Nur Ika Effendi Ekonomi, Universitas Muara Bungo
  • Supriyati Supriyati Ekonomi, Universitas Muara Bungo
  • Herawati Herawati Ekonomi, Universitas Muara Bungo

DOI:

https://doi.org/10.31764/jmm.v5i4.5102

Keywords:

Tempeh, Packaging, Multimedia, Welfare

Abstract

Abstrak: Kegiatan pengabdian ini perlu dilakukan mengingat keripik tempe merupakan salah satu simbol oleh-oleh masyarakat Bungo dan memiliki nilai jual ekonomis. Tujuan pengabdian ini untuk meningkatkan kesejahteraan anggota UMKM dan masyarakat desa Kuamang Gading melalui perancangan kemasan produk dan sosialisasi pemanfaatan multimedia. Metode yang dilakukan dengan cara sosialisasi dan pelatihan pembuatan logo, kemasan yang baik dan sehat serta pemanfaatan multimedia dalam promosi penjualan. Hasil yang dicapai terjadi peningkatan softskill dalam pembuatan logo, kemasan sebesar 30% dan juga terjadi peningkatan penjualan keripik tempe < 10% sehingga peningkatan kesejahteraan anggota usaha UMKM dan masyarakat desa Kuamang Gading menjadi meningkat.


Abstract:   This service activity needs to be held considering that tempeh chips one of the symbols of souvenirs for the Bungo community and having an economic selling value. The purpose is to improve the welfare of UMKM members and the Kuamang Gading village community through product packaging design and socialization of multimedia utilization. The methods are with socializing and training on logo making, well and healthy packaging, and utilization of multimedia in sales promotion. The results achieved were an increase soft skills of product packaging design and sales tempeh chips increased < 10% so the welfare of MSME business members and the Kuamang Gading village community increased.

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Published

2021-08-30

Issue

Vol. 5 No. 4 (2021): Agustus

Section

Articles

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