PENGEMBANGAN DIGITAL ENTREPRENEURSHIP BAGI PELAKU INDUSTRI RUMAHAN DI KOTA BOGOR
DOI:
https://doi.org/10.31764/jmm.v5i6.5408Keywords:
Digital Entrepreneurship, Digital Marketing, Home Industry.Abstract
Abstrak: Pandemi Covid-19 berdampak signifikan terhadap sektor bisnis, termasuk industri rumahan. Pembatasan Sosial Skala Besar (PSBB) dan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) yang dimaksudkan untuk menghentikan penyebaran Covid-19, membuat pelanggan mengurangi aktivitas ekonomi sehingga menyebabkan penurunan omzet industri rumahan, termasuk mitra program Pengabdian kepada Masyarakat (PkM) ini. Wirausaha digital (digital entrepreneurship) merupakan fenomena yang semakin berkembang saat ini sebagai peluang usaha yang inovatif untuk memperoleh pangsa pasar dan menghasilkan uang melalui strategi pemasaran digital. PkM ini bertujuan untuk mengembangkan digital entrepeneurship bagi mitra sebagai upaya untuk menaikkan omzet di tengah pandemi Covid-19. Metode yang telah dilaksanakan diantaranya pengumpulan data, brainstorming, analisis implikasi pengembangan digital entrepreneurship, dan evaluasi kegiatan. Dengan membandingkan rata-rata nilai pre-test 77,08 dan post-test 91,67, terdapat kenaikan 14,59. Hasil ini menunjukkan bahwa pengetahuan dan keterampilan mitra dalam pemasaran digital telah meningkat sehingga mitra mampu mengembangkan digital entrepreneurship.
Abstract: The Covid-19 pandemic has had a significant impact on the business sector, including home industries. The Large-scale social restrictions (PSBB) and enforcement of public activity restrictions (PPKM) intended to curb the spread of Covid-19 were made customers downscale economic activities, so that impacted a negative revenue for our partners. Digital entrepreneurship is a phenomenon that is growing today as an innovative business opportunity to gain market share through digital marketing strategies. The program’s aim is to develop digital entrepreneurship to our partners to increase its revenue during Covid-19 pandemic. The methods that have been implemented including data collection, brainstorming, analysis of implication of digital entrepreneurship development, and evaluation. Comparison of mean pre-test score (77,08) and post-test score (91,67) indicates that increment of 14,59 was found. The result show that the knowledge and the skill of the partners in the marketing digital have improved so that it is capable for the partners to develop the digital entrepreneurship.
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