PENINGKATAN PEMAHAMAN GENERASI Z TERHADAP SEKTOR PERKEBUNAN KAKAO INDONESIA UNTUK MEWUJUDKAN SUSTAINABLE DEVELOPMENT GOALS
DOI:
https://doi.org/10.31764/jmm.v6i1.6545Keywords:
Generation Z, Cocoa, Sustainable Development GoalsAbstract
Abstrak: Permasalahan yang diangkat dalam pengabdian ini adalah minimnya pemahaman dan partisipasi generasi Z dalam sektor perkebunan kakao di Indonesia. Sebuah penelitian menyebutkan bahwa mayoritas petani kakao berusia lebih dari 40 tahun. Hal ini tidak selaras dengan prestasi Indonesia sebagai negara terbesar keenam dalam produksi kakao dunia. Selain itu, pada Tahun 2015, Indonesia juga telah meratifikasi agenda pembangunan berkelanjutan global atau Sustainable Development Goals. Di mana salah satu tujuan dari SDGs adalah mendukung pertanian yang berkelanjutan. Solusi dari permasalahan ini dengan memberikan edukasi dan sosialisasi kepada pelajar SMA dan mahasiswa se-Kota Surakarta sebanyak 108 peserta. Pemahaman dan kesadaran terhadap peluang besar pada sektor perkebunan kakao Indonesia adalah tujuan utama pengabdian. Kegiatan ini dilakukan secara daring selama satu hari. Selain itu, terdapat pendampingan kepada para peserta dalam memahami materi yang diberikan. Narasumber dalam kegiatan ini berasal dari kalangan praktisi dan akademisi. Pasca edukasi dan sosialisasi sebesar, 84,75% peserta telah memahami materi mengenai sektor perkebunan kakao Indonesia, di mana sebelumnya hanya memperoleh persentase 39,76%. Hal ini menunjukkan bahwa kegiatan edukasi dan sosialisasi ini membuka pemahaman generasi Z terhadap sektor perkebunan kakao di Indonesia.
Abstract: The problem raised in this service is the lack of understanding and participation of Generation Z in the cocoa plantation sector in Indonesia. A study states that the majority of cocoa farmers are over 40 years old. This is not in line with Indonesia's achievement as the sixth largest country in world cocoa production. In addition, in 2015, Indonesia has also ratified the global sustainable development agenda or the Sustainable Development Goals. One of the goals of the SDGs is to support sustainable agriculture. The solution to this problem is by providing education and outreach to high school students and students throughout the city of Surakarta as many as 108 participants. Understanding and awareness of the great opportunities in the Indonesian cocoa plantation sector is the main goal of service. This activity is carried out online for one day. In addition, there is assistance to the participants in understanding the material provided. The resource persons in this activity came from practitioners and academics. After education and socialization, 84.75% of participants had understood the material regarding the Indonesian cocoa plantation sector, where previously only 39.76% were obtained. This shows that these educational and outreach activities have opened the understanding of Generation Z to the cocoa plantation sector in Indonesia.
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