PENINGKATAN PENJUALAN PRODUK UMKM MASA PANDEMI COVID-19 MELALUI PELATIHAN DIGITAL MARKETING DENGAN GRAPHIC DESIGNER SOFTWARE CANVA

Authors

  • Nur Ika Effendi Manajemen, Universitas Muara Bungo http://orcid.org/0000-0001-8887-6776
  • Gita Suliska Akuntansi, Universitas Muara Bungo
  • Laula Dwi Marthika Akuntansi, Universitas Muara Bungo
  • Tommy Ferdian Akuntansi, Universitas Muara Bungo
  • Sri Wineh Akuntansi, Universitas Muara Bungo

DOI:

https://doi.org/10.31764/jmm.v6i1.6574

Keywords:

Sales, MSME, digital marketing, canva, Covid-19

Abstract

Abstrak: Covid-19 membuat pelaku usaha atau wirausaha UMKM merasakan dampak yang terburuk dibandingkan krisis sebelumnya. Akibatnya beberapa mitra mengalami penurunan tingkat produksi hingga lebih 50%, dan kekurangan modal kerja. Kemampuan untuk bertahan dan upaya meningkatkan kinerja ditengah pandemi sangat dibutuhkan saat ini dengan penguasaan skill pemasaran dan melakukan perdagangan secara online atau promosi secara digital. Tujuan pengabdian ini adalah memberikan edukasi, dan pelatihan mengenai strategi promosi digital marketing dengan graphic designer software canva untuk mengembangkan dan memasarkan produk mitra secara digital sehingga mitra mampu meningkatkan penjualan dimasa pandemi Covid-19. Pelatihan ini berhasil memberikan edukasi, pelatihan digital marketing dengan graphic designer software canva yang dapat diterapkan oleh mitra Peningkatan akibat pelatihan ini adalah meningkatnya penjualan mitra sebesar 10%-50%. Diharapkan pelatihan ini menjadi agenda rutin bagi dinas terkait, sehingga peningkatan penjualan mitra semakin meningkat.

Abstract: Covid-19 has made UMKM entrepreneurs or entrepreneurs feel the worst impact compared to the previous crisis. As a result, several partners experienced a decrease in production levels by more than 50% and lacked working capital. The ability to survive and efforts to improve performance during a pandemic is urgently needed at this time with a mastery of marketing skills and conducting online trade or digital promotions. This service aims to provide education and training regarding digital marketing promotion strategies with Canva graphic design software to develop and market partner products digitally so that partners can increase sales during the Covid-19 pandemic. This training successfully provided education and digital marketing training with graphic designer software Canva that partners can implement. The improvement resulting from this training is an increase in partner sales by 10%-50%. It is hoped that this training will become a routine schedule for the relevant agencies to increase partner sales.

Author Biographies

Nur Ika Effendi, Manajemen, Universitas Muara Bungo

ekonomi

Gita Suliska, Akuntansi, Universitas Muara Bungo

ekonomi

Laula Dwi Marthika, Akuntansi, Universitas Muara Bungo

ekonomi

Tommy Ferdian, Akuntansi, Universitas Muara Bungo

ekonomi

Sri Wineh, Akuntansi, Universitas Muara Bungo

Economy

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Published

2022-02-13

Issue

Vol. 6 No. 1 (2022): Februari

Section

Articles

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