Strategi Pemerintah Desa Sesaot Guna Pengembangan Obyek Wisata Berbasis Masyarakat (Community Based Toursm)

Abstract

The tourism industry movement in Sesaot Village needs to be more vibrant. Apart from being weak in the field of promotion, the sluggish tourism industry in the local area is also due to inadequate empowerment in community involvement and the lack of existing facilities and infrastructure in the tourist area of Sesaot Village. The quality of human resources (HR) ready to manage the tourism industry is still limited. This study aims to describe; (1) find out how the village government's strategy is in developing community-based tourism objects (Community-Based Tourism); (2) find out what factors inhibit the village government's strategy in developing community-based tourism objects (Community-Based Tourism). This study uses a descriptive qualitative approach to determine informants using a purposive technique. Data was obtained using in-depth interviews, observation, and documentation. The results of the study show that the Sesaot Village Government has a goal of developing community-based tourism objects in order to improve the economy and welfare of the local community. The strategy to be carried out is to involve the community in developing tourism objects by building good communication and facilitating community participation in each stage of development, building basic infrastructure such as roads, clean water, sanitation, and electricity to increase the comfort of tourists and strengthen village structures, encouraging the formation of groups community businesses engaged in the tourism sector to manage and promote tourism objects, improve the quality of tourism products by providing training and assistance in terms of service, security, and visitor comfort, utilizing information and communication technology to promote tourism objects.