PERANCANGAN KEMASAN DUPA YANG EKONOMIS DAN RAMAH LINGKUNGAN

Authors

  • Ni Wayan Rustiarini Akuntansi, Universitas Mahasaraswati Denpasar
  • Ni Putu Nita Anggraini Manajemen, Universitas Mahasaraswati Denpasar
  • I Ketut Sassu Budi Satwam Teknik Informatika, STMIK STIKOM

DOI:

https://doi.org/10.31764/jmm.v5i4.5097

Keywords:

Attractiveness, Aesthetics, Incense, Packaging

Abstract

Abstrak: Kemasan merupakan salah satu penentu keputusan konsumen dalam pembelian suatu produk. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengabaikan arti pentingnya kemasan. Sebagian besar UMKM belum menggunakan kemasan yang ramah lingkungan. Berdasarkan permasalahan tersebut, kegiatan ini bertujuan untuk merancang kemasan dupa yang ekonomis dan ramah lingkungan. Mitra kegiatan pengabdian masyarakat ini adalah Dupa Man’ku yang memiliki enam orang tenaga kerja. Metode pelaksanaan pengabdian meliputi sosialisasi, workshop perancangan kemasan, serta evaluasi. Melalui proses evaluasi pertama, akademisi dan pelaku UMKM mampu memetakan keunggulan, kelemahan, kesempatan, dan tantangan menggunakan analisis SWOT. Berdasarkan survei konsumen, hasil evaluasi kedua menunjukkan bahwa kemasan tabung dupa mampu menarik perhatian konsumen.


Abstract: Packaging is one of the determinants of consumer decisions in purchasing a product. However, many SMEs ignore the importance of packaging. Some of SMEs have not used environmentally friendly packaging. Based on these problems, the activity aims to design economical and eco-friendly packaging of incense product. The partner of this community service activity is Dupa Man'ku, which has six workers. The method of implementing the service includes socialization, packaging design workshops, and evaluation. In the first evaluation process, academics and SME actors mapped the SME's strengths, weaknesses, opportunities, and challenges using a SWOT analysis. Based on a consumer survey, the results of the second evaluation showed that tube incense packaging could attract consumers' attention.

References

Adeyeye, S. A. O. (2019). Food packaging and nanotechnology: Safeguarding consumer health and safety. Nutrition & Food Science, 49(6), 1164–1179. https://doi.org/10.1108/NFS-01-2019-0020

Agostini, L., Filippini, R., & Nosella, A. (2015). Brandâ€building efforts and their association with SME sales performance. Journal of Small Business Management, 53(S1), 161–173. https://doi.org/10.1111/jsbm.12185

Balipost.com. (2018). Gubernur Bali Keluarkan Pergub, Ini Tiga Bahan Plastik yang Dilarang. https://www.balipost.com/news/2018/12/24/64588/Gubernur-Bali-Keluarkan-Pergub,Ini...html

Baporikar, N., & Deshpande, M. (2017). SMEs and branding strategies. International Journal of Applied Management Sciences and Engineering (IJAMSE), 4(1), 43–55. https://doi.org/10.4018/IJAMSE.2017010104

Choudhary, S., Nayak, R., Dora, M., Mishra, N., & Ghadge, A. (2019). An integrated lean and green approach for improving sustainability performance: A case study of a packaging manufacturing SME in the U.K. Production Planning & Control, 30(5–6), 353–368. https://doi.org/10.1080/09537287.2018.1501811

Darmawan, D. (2017). Pengaruh kemasan dan harga terhadap keputusan pembelian produk sayuran hidroponik. Agrimas, 1(1), 1–10. https://doi.org/10.31227/osf.io/ vcsg3

Gurtu, A., & Arendt, J. D. (2020). Packaging, business, and society. International Journal of Nonprofit and Voluntary Sector Marketing, 25(3), e1670. https://doi.org/10.1002/nvsm.1670

Herlina, E. (2019). Design analysis of Mountoya Bottled water. Balong International Journal of Design, 2(2), 67–74. https://doi.org/10.25134/balong.v2i2.2420

Imiru, G. A. (2017). The effect of packaging attributes on consumer buying decision behavior in major commercial cities in Ethiopia. International Journal of Marketing Studies, 9(6), 43–54. https://doi.org/10.5539/ijms.v9n6p43

Kemenperin.go.id. (2020). Kemenperin: Desain Kemasan Produk IKM Perlu Dukung Protokol Kesehatan. https://www.kemenperin.go.id/artikel/21965/ Kemenperin:-Desain-Kemasan-Produk-IKM-Perlu-Dukung-Protokol-Kesehatan

Ketelsen, M., Janssen, M., & Hamm, U. (2020). Consumers’ response to environmentally-friendly food packaging - A systematic review. Journal of Cleaner Production, 254(5), 1–38. https://doi.org/10.1016/j.jclepro.2020.120123

Lusianingrum, F. P. W., Purbohastuti, A. W., & Hidayah, A. A. (2021). Pelatihan labeling kemasan produk UMKM mitra binaan Posyantek Al-Ikhlas. JMM (Jurnal Masyarakat Mandiri), 5(2), 624–632.

Lydekaityte, J., & Tambo, T. (2020). Smart packaging: Definitions, models and packaging as an intermediator between digital and physical product management. The International Review of Retail, Distribution, and Consumer Research, 30(4), 377–410. https://doi.org/10.1080/09593969.2020.1724555

Maziriri, E. T. (2020). Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa. Cogent Business & Management, 7(1), 1–22. https://doi.org/10.1080/23311975.2020.1719586

Mei, N. Y., & Yulita, R. (2021). Bimbingan konseling dan inovasi produk kipang pulut bonjol. JMM (Jurnal Masyarakat Mandiri), 5(2), 784–792. https://doi.org/10.31764/jmm.v5i2.4230

Nguyen, A. T., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252(4), 1–15. https://doi.org/10.1016/j.jclepro.2019.119792

Odoom, R., Narteh, B., & Boateng, R. (2017). Branding in small and medium sized enterprises (SMEs). Qualitative Market Research: An International Journal, 20(1), 68–89. https://doi.org/10.1108/QMR-12-2015-0091

Orzan, G., Cruceru, A. F., Bălăceanu, C. T., & Chivu, R.-G. (2018). Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumers. Sustainability, 10(6), 1–11. https://doi.org/10.3390/su10061787

Prastiyo, A., Fathoni, A., & Malik, D. (2018). Strategi pemasaran produk jahe merah melalui analisis SWOT pada perusahaan UD. Barokah Ungaran. Journal of Management, 4(4), 1–14. http://jurnal.unpand.ac.id/index.php/MS/article/view/ 992

Wang, J., & Hsu, Y. (2019). Does sustainable perceived value play a key role in the purchase intention driven by product aesthetics? Taking smartwatch as an example. Sustainability, 11(23), 1–24. https://doi.org/10.3390/su11236806

Wijaya, A. P., & Annisa, I. T. (2020). The influence of brand image, brand trust, and product packaging information on purchasing decisions. Jurnal Analisis Bisnis Ekonomi, 18(1), 24–35. https://doi.org/10.31603/bisnisekonomi.v18i1.3077

Wiyancoko, D., Djati, I. D., Riyadi, S., & Jelantik, B. (2018). Desain kemasan buah pasca panen dengan fungsi higroskopis melalui pemanfaatan komposit limbah kayu. Mudra Jurnal Seni Budaya, 33(1), 144–153. https://doi.org/10.31091/ mudra.v33i1.317

Downloads

Published

2021-08-30

Issue

Vol. 5 No. 4 (2021): Agustus

Section

Articles

License

Authors who publish articles in JMM (Jurnal Masyarakat Mandiri) agree to the following terms:

  1. Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).