PERANCANGAN DAN IMPLEMENTASI PHOTOSTOCK DI SMA KRISTEN IMMANUEL BATAM MENGGUNAKAN METODE 4D (DEFINE, DESIGN, DEVELOP, DISSEMINATE)
DOI:
https://doi.org/10.31764/jpmb.v6i3.10387Keywords:
photostock, school promotion, 4D.Abstract
ABSTRAK
Fotografi memegang peranan yang cukup penting dalam mensukseskan kegiatan promosi sebuah institusi sekolah di media sosial. SMA Kristen Imanuel Batam memiliki website dan media sosial namun foto yang ditampilkan dinilai sangat minim dalam menginformasikan kepada masyarakat tentang sekolah dan kegiatannya. Foto yang digunakan sudah bersifat overused dan tidak memiliki daya tarik dikarenakan tidak melalui proses editing. Oleh karena itu, perlu dilakukan photostock untuk memperbarui koleksi foto. Proses pelaksanaan kegiatan photostock menggunakan metode 4D yang terdiri dari define, design, develop dan disseminate. Kegiatan photostock telah membantu SMA Kristen Immanuel memperoleh stok foto sejumlah 100 foto sebagai informasi sekolah yang ditampilkan melalui instagram dan upaya promosi bagi masyarakat di Kota Batam khususnya bagi calon murid baru supaya lebih mengenal sekolah, kegiatan pembelajaran dan prestasi yang telah diraih.
Â
Kata kunci: photostock; promosi sekolah; 4d.
Â
ABSTRACT
Photography plays an important role in the success of the promotional activities of a school institution on social media. Imanuel Christian High School Batam has a website and social media but the photos shown are considered very minimal in informing the public about the school and its activities. The photos used are overused and have no appeal because they don't go through the editing process. Therefore, it is necessary to do photostock to update the photo collection. The process of implementing photostock activities uses the 4D method which consists of define, design, develop and disseminate. Photostock activities have helped Immanuel Christian High School obtain stock photos of 100 photos as school information that is displayed via Instagram and promotional efforts for the community in Batam City, especially prospective new students to get to know the school, learning activities and achievements that have been achieved.
Â
Keywords: photostock; school promotion; 4D.
References
Aji Fatma Dewi, W. (2020). Dampak covid-19 terhadap implementasi pembelajaran daring di sekolah dasar. Jurnal Ilmu Pendidikan, 2(1), 55–61.
Arbi, F., & Indra Dewi, S. (2017). Pengaruh media sosial instagram terhadap minat fotografi pada komunitas fotografi kamera indonesia malang. Jurnal Ilmu Sosial Dan Ilmu Politik, 6(2), 69–74.
Dhanu Driya, P., Gusti Lanang Agung Raditra Putra, I., & Made Ardwi Pradnyana, I. (2021). Teknik pengumpulan data pada audit sistem informasi dengan framework cobit. Information System and Emerging Technology Journal, 2(2), 70–83.
Fiona, F., Susetyo, S., Nasution, & Meilyandra Panca Putri, A. (2022). Digital marketing through social media instagram as a promotion means to increase interest in visiting bengkulu tourism objects. Advances in Economics, Business and Management Research, 647, 63–70.
Firliana, R., Ristyawan, A., Andriyanto, T., Daniati, E., & Wahyu Nugroho, R. (2022). Fotografi produk katering kasmilah go-digital marketing. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat, 2(2), 102–114.
Hansen, S. (2020). Investigasi teknik wawancara dalam penelitian kualitatif manajemen konstruksi. Jurnal Teknik Sipil, 27(3), 283.
Irawan, F. (2022). Riset kuantitatif dan kualitatif penghindaran pajak: Metode apa yang tepat untuk indonesia. Jurnalku, 2(1), 16–24.
Muchayan, A., Putu Artaya, I., & Kamisutara, M. (2022). Implementasi digital marketing melalui instagram bagi kelompok pengrajin batik belva di bangkalan madura. 3(2), 176–186.
Putri, N., & Lutfi, H. (2020). Pengaruh determinasi promosi mediasi sosial terhadap Keputusan pembelian (studi pada gigglebox cafe & resto bandung) tahun 2020. E-Proceeding of Applied Science, 6(2), 928–938.
Rajagukguk, K. P., Lubis, R. R., Kirana, J., & Rahayu, N. S. (2021). Pelatihan pengembangan media pembelajaran model 4d pada guru sekolah dasar. Jurnal Pengabdian Kepada Masyarakat, 2(1), 14–22.
Downloads
Published
Issue
Section
License
The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.
Selaparang : Jurnal Pengabdian Masyarakat Berkemajuan is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
